Where did Polestar come from? The new star of the automotive world

Polestar, a name that is increasingly popping up in the premium car sector. But where did this rising star in the automotive world actually come from? Let’s dive into Polestar’s history and how this brand found its way into the hearts of car enthusiasts around the world.

From Volvo’s Performance Label to Independent Brand

Polestar began its journey as Volvo’s performance label, similar to Mercedes’ AMG and BMW’s M GmbH for their respective parent companies. Polestar’s roots go back to Swedish racing team Flash Engineering, which competed in the Swedish Touring Car Championship from 1996. They specialised in tuning and improving Volvo models and exclusively used Volvo cars for their races. In 2005, the team was renamed Polestar Racing and began working closely with Volvo. Both brands are part of the large Chinese Geely group.

In the years that followed, Polestar released sporty versions of several Volvo models, characterised by their distinctive bright blue colour. These models were referred to as “Polestar Engineered”. Volvo eventually bought all of Polestar’s divisions in 2015, with the exception of the racing team. Although Polestar’s technology and design are unmistakably Swedish, the cars are actually produced in China. In 2017, Polestar was revived as a separate car brand focused on high-performance hybrid and electric cars.

Performance with a plug

A notable feature of Polestar is that it has positioned itself as a performance brand with a green heart. When the brand was launched, the flagship was the Polestar 1, a plug-in hybrid with impressive performance. Since then, however, the focus has shifted completely to all-electric cars. The Polestar 2, a compact electric family car, is often compared to the Tesla Model 3, and more is on the horizon, with the expected arrival of the Polestar 3, the brand’s first electric SUV.

Production and cooperation between china and polestar

Production of Polestar cars will take place in both China and the United States. The Polestar 2 will be manufactured at the Taizhou plant in China, while the Polestar 3 will be produced in the United States, in collaboration with a Chinese factory. Remarkably, the technology used in Polestar models will also be used in Volvo models. This results in more efficient production and purchasing advantages. The future looks promising for Polestar, and car enthusiasts can certainly expect more innovation and electric powerhouses as this brand continues its journey to the top of the automotive world.

Future prospects

Polestar continues to innovate within the electric vehicle market, with plans to expand its presence and impact globally. As the automotive industry continues to evolve, Polestar seems well positioned to play a leading role in the transition to a more sustainable future.