Why stickering your car is a good business choice
In brief:
- Car stickering is a simple but effective way of advertising, as your car will be seen everywhere.
- With short text and a simple logo, people remember what you have to say more quickly, and that builds trust in your brand.
- Despite the many benefits that stickering your car brings, you have to pay attention to your driving. After all, you are leaving an impression of your company to the road users you encounter.
Research by the Central Bureau of Statistics (CBS) shows that a car is seen an average of 160,000 times a month. This is an average, so if you drive around in your car more often you are seen more often, and if you drive it less, you are seen less. The same study also shows that the number of road users and the number of kilometres driven is increasing every year, meaning that the likelihood of being seen more often increases.
Simple advertising
Stickering your car is a very simple way of advertising. Whether you drive your own car or a company car, the advertising on it takes you everywhere you go. When you go to get groceries or have to go to the other side of the country; your car will be seen everywhere. At the car park, on the motorway, in town or in traffic jams, at traffic lights and you name it. Your message is instantly visible everywhere.
You leave an impression
Of course, there is a small condition to having an advertisement on your car. After all, you do represent the company you have put on your car. If, for example, you do not give right of way or drive too fast, this could be bad advertising. Apart from your driving, it is also important that your car looks well maintained. If you drive a dirty car, you leave a bad impression on other road users.
Greater brand awareness
By stickering your car, you instantly increase your brand awareness. Although thousands of people see your car every day, this does not mean that you will immediately get thousands of extra phone calls or visitors to your website. Often, you will not notice much of a difference in the beginning. But the more people see your car and thus your advertising, the sooner it will be remembered. And brand awareness creates trust, which is how any form of advertising works.
But how will you manage to make people remember what you want to convey? The most important thing here is simplicity and recognisability. A good slogan or simple logo is remembered much better than a poster full of information. Your car is often only seen for a few seconds, and in that time you want to be well recognised. So choose something short, keep it simple and make people curious.
Financial benefits
But of course, the biggest reason to get your car stickered is that it makes you money. You incur a one-off cost to get the advertising on your car. Relative to what you can get out of it, it is an incredibly good way of advertising. Whatever form of car stickering you choose, Carwrapping, small or large car stickers, you are guaranteed to make money.
